Sr. Program Manager, Azure Developer Pipeline Analytics Microsoft in Redmond, Wash.
Designed and helped build an analytics platform for Azure’s developer build and release systems, including automating of change management audit evidence for 400+ product teams and tens of thousands of releases.
Developed a long-term, five-year vision for Microsoft’s commercial sales data & analytics, mapping growth plan from a dozen-user system delivering operational purchase data, to a 36k+ user system pushing sales analytics, service EOL risk profiling, automated marketing & more. Led security and compliance design process, addressing Insider Trading risks for potentially tens of thousands of employees, and laid groundwork for SOX, GDPR & ISO 27001 initiatives.
Feb 2014 to Nov 2017
Data Engineering Manager, Windows & Devices Microsoft in Redmond, Wash.
Led a mid-sized data engineering team building Windows, Xbox, Devices & Search consumer profiles used to target & deliver ~16 billion emails and ~24 billion in-product impressions annually.
Drove an automation tools migration project which freed 30% of monthly developer hours, shifting backlog from a maintenance-centric focus with limited innovation, to one where we had to seek new projects from our internal customers.
Collaborated with Privacy & Legal to address complex, multi-jurisdictional data privacy & product telemetry usage rules, rapidly adapting targeting data to evolving regulatory requirements.
Led the team’s efforts to comply with the EU’s General Data Protection Regulation.
Redesigned data pipelines identifying new Windows 10 & Surface users, reducing signal-to-send latency from 72 to 24 hours. CRM-platform limitations prevented reduction to less than 4 hours.
Developed in-depth insights into customer purchasing behavior on the XBox, Windows and Windows Phone stores using pre-release Azure Data Lake Analytics and U-SQL.
Led effort to re-engage with millions of XBox 360 users with low content marketplace activity. Established first generation risk model for content marketplace customer loss, and designed phase 1 of experiments to determine what levers can prevent or slow those losses.
Operations & Business Analytics Manager Microsoft in Redmond, Wash. Led a small business operations and data engineering team driving cross-divisional innovation in analytics of customer usage and deployment profiles to help Office 365’s Enterprise subscribers transition to a cloud model for productivity software delivery.
Designed and built Office 365’s first business intelligence solution tracking customer deployment profiles and change management risk.
Initiated and drove adoption of a new system requirements and test matrix policy better suited to the cloud than Office’s traditional version-by-version system requirements. This change met a core customer complaint about Office 365’s unpredictability, and brought thousands of engineers into a common test matrix and framework.
Reduced critical Office 365 service alerts notifications by 250% (total emails sent dropped from 1.7m to 650k) and increased open rates from 20% to 60% by building a consolidated customer profile system, and combining alerts into a single, quarterly email tailored to each customer.
Managed marketing and field enablement for two major Office 365 re-platforming events—the BPOS to Office 365 Transition and the Office 365 Service Upgrade for 2013—leading cross-company teams; managing a team of 10+ staff; thru-partner, developed IT Pro and BDM content & messaging; and disbursed $8.5m in thru-partner incentive programs.
Aug 2006 to Dec 2011
Sr. Business Strategy Manager — Microsoft in Redmond, Wash.
Halted Microsoft’s loss of internet web server share for the period by driving key changes in our marketing strategy that reinvigorated Microsoft field investment, and refocused Redmond on the breadth developer market that was driving the success of the LAMP stack.
Created a central web server share reporting and analytics system, and used that data to sell executive leadership on a long-term metric (including a 0% gain in year one) that Microsoft’s Field marketing teams rallied around and met.
Developed data-driven market model for the web platform business that changed our focus from a few marquee sites (5% of measurable share) to the breadth developers driving demand.
Technical Product Manager Microsoft in Redmond, Wash.
Increased VB.NET usage among all VB developers from 51% in 2006 to 74% in 2008.
Defined and executed on a product strategy that created new ways for COM/.NET interoperability, helping Visual Basic 6 developers gradually adopt .NET in existing projects.
Cut negative press cycle for a VB6 end-of-support announcement from a quarter-long controversy in 2005, to a one-week, neutral cycle in April 2008 by focusing on interop innovation.
Aug 2004 to Jul 2006
Product Marketing Manager Oracle in Redwood Shores, Calif.
Doubled adoption of Oracle JDeveloper (7% to 13%) according to internal Microsoft market research.
Managed a $4m budget, including leading the $2 million Oracle Space Sweepstakes awareness marketing campaign which garnered 50K new registrants and a >50% marketing opt-in rate.
Planned and coordinated all media and advertising for Oracle Database 10g Express Edition, rolling-out entire campaign within 24-hours of product release, days less than average.
2001 to 2002
Sr. Sales Engineer, Developer Tools CAST Software in San Francisco, Calif.
Generated 75% of new California-based business during a severe down market for a software development tools company as the lead pre-sales engineer (of five) for the region.