Résumé

WindowsStore_tile_green_large_120x20
Feb 2014 to present
Sr. Program Manager, Windows and Devices Data Analytics
Microsoft in Redmond, Wash.

  • Developed in-depth insights into customer purchasing behavior on the XBox, Windows and Windows Phone stores using pre-release Azure Data Lake Analytics and U-SQL.
  • Led effort to re-engage with millions of XBox 360 users with low content marketplace activity. Established first generation risk model for content marketplace customer loss, and designed phase 1 of experiments to determine what levers can prevent or slow those losses.
o365
Jan 2011 to Feb 2014
Sr. Program Manager, Business Operations & Analytics 
Microsoft in Redmond, Wash.

  • Drove cross-divisional innovation in analytics of customer usage and deployment profiles to help Office 365’s Enterprise subscribers transition to a cloud model for productivity software delivery.
  • Designed and built Office 365’s first business intelligence solution tracking customer deployment profiles and change management risk.
  • Initiated and drove adoption of a new system requirements and test matrix policy better suited to the cloud than Office’s traditional version-by-version system requirements. This change met a core customer complaint about Office 365’s unpredictability, and brought thousands of engineers into a common test matrix and framework.
  • Reduced critical Office 365 service alerts notifications by 250% (total emails sent dropped from 1.7m to 650k) and increased open rates from 20% to 60% by building a consolidated customer profile system, and combining alerts into a single, quarterly email tailored to each customer.
  • Managed marketing and field enablement for two major Office 365 re-platforming events—the BPOS to Office 365 Transition and the Office 365 Service Upgrade for 2013—leading cross-company teams; managing a team of 10+ staff; thru-partner, developed IT Pro and BDM content & messaging; and disbursed $8.5m in thru-partner incentive programs.
vsAug 2006 to Dec 2011 Sr. Business Strategy Manager — Microsoft in Redmond, Wash.

  • Halted Microsoft’s loss of internet web server share for the period by driving key changes in our marketing strategy that reinvigorated Microsoft field investment, and refocused Redmond on the breadth developer market that was driving the success of the LAMP stack.
  • Created a central web server share reporting and analytics system, and used that data to sell executive leadership on a long-term metric (including a 0% gain in year one) that Microsoft’s Field marketing teams rallied around and met.
  • Developed data-driven market model for the web platform business that changed our focus from a few marquee sites (5% of measurable share) to the breadth developers driving demand.

Technical Product Manager
Microsoft in Redmond, Wash.

  • Increased VB.NET usage among all VB developers from 51% in 2006 to 74% in 2008.
  • Defined and executed on a product strategy that created new ways for COM/.NET interoperability, helping Visual Basic 6 developers gradually adopt .NET in existing projects.
  • Cut negative press cycle for a VB6 end-of-support announcement from a quarter-long controversy in 2005, to a one-week, neutral cycle in April 2008 by focusing on interop innovation.
oracle
Aug 2004 to Jul 2006
Product Marketing Manager
Oracle in Redwood Shores, Calif.

  • Doubled adoption of Oracle JDeveloper (7% to 13%) according to internal Microsoft market research.
  • Managed a $4m budget, including leading the $2 million Oracle Space Sweepstakes awareness marketing campaign which garnered 50K new registrants and a >50% marketing opt-in rate.
  • Planned and coordinated all media and advertising for Oracle Database 10g Express Edition, rolling-out entire campaign within 24-hours of product release, days less than average.
castLogo
2001 to 2002​
Sr. Sales Engineer, Developer Tools
CAST Software
in San Francisco, Calif.
Generated 75% of new California-based business during a severe down market for a software development tools company as the lead pre-sales engineer (of five) for the region.
EDUCATION​

nyu
MBA, 2002-2004

NYU Stern School of Business

Finance, Product Management

uofc AB, 1992-1996

University of Chicago

Pre-law / Mid-East History

Dean’s List (93-95), Honors (3.7)